Work that moved the number.

Lead marketing end-to-end as fractional CMO for a Web3 game and its token — from market entry through launch, player growth and monetisation. Exchange listing, DEX launch, live ops, app-store visibility and an IAP model that actually converts.

Ran the full go-to-market: secured the CEX listing (Bitmart) and DEX launch (Raydium), drove community growth and live-ops events, and built App Store / Play Store visibility through Custom Product Pages and Apple Search Ads. Designed and deployed the in-app purchase and monetisation strategy, and stood up an AI content pipeline using Higgsfield and Grok to scale creative output. When a token security incident hit, managed the liquidity response and steered the project through without losing the community.

A successful CEX and DEX launch generating millions in daily trading volume, investment secured, and sustained organic install growth from both app stores. Navigated a live security and liquidity event and came out stable — with a resilient, growing player base.

ownersclub.invinciblegg.com  ·  invinciblegg.com

Why most TGEs leak value in the first 72 hours →

Bring structure to marketing for an emerging AI fintech app — set the standards, define the brand, and turn ad-hoc activity into a controlled, repeatable function the in-house team could own.

Established marketing standards and benchmarks from the ground up, and created and executed the go-to-market strategy including live event presentation. Built sustainable processes inside the content team — bringing control to social video and imagery, and to the production of live-event marketing collateral. Tightened sales follow-up processes, and delivered the brand book and styling that the whole output now runs on.

A marketing function with real standards and predictable delivery: a defined brand system, controlled content production, structured live-event processes and a sales follow-up motion — all handed over as sustainable process rather than one-off work.

onebanking.app

What a fractional CMO actually changes in 90 days →

Scale the operational and marketing engine of a growing trading-education business so the CEO could stay focused on growth — with proper visibility on lead generation and sales conversion.

Built and scaled the sales and marketing processes, and managed and executed a full CRM migration. Designed a bespoke AI management and monitoring solution giving the CEO and CMO clear, real-time visibility on lead generation and sales conversion. Led marketing strategy and the implementation of video campaigns.

A business that runs on systems, not the founder's time — a clean CRM migration, real visibility on the funnel through the AI monitoring solution, and video campaigns driving the pipeline. The CEO freed to keep growing the company.

pdgroupinvestmentsandeducation.com

AI won't fix a broken sales engine →

A meme-based Web3 mobile brawler on Solana. Raise capital, move the game from web to native mobile on iOS and the Play Store, plug into and grow the Solana community, and build a strategic user acquisition plan and monetisation loops, all while protecting token utility and market liquidity.

Led the shift from a web-based game to native mobile across iOS and Android, and connected the project into the Solana community to build real momentum. Built and ran a strategic user acquisition plan with monetisation loops, tuning ad spend until it paid for itself rather than just buying installs. Held token utility and market liquidity steady through the transition. Ran the capital raise over a three-month process, presenting at major investment events including Slush and TechArena alongside community raise events.

Over 4,000 players in the first 60 days and a vibrant, growing community. Advertising spend moved from a cost into a revenue-positive position, and the raise closed at $500k across the three-month process.

Booh Brawlers on Google Play

Why beautiful decks don't raise money →